Nike launched a new 2010 low-carbon environmental protection team clothing
LONDON – (BUSINESS WIRE) – More than the world’s top players, including Cristiano – Ronaldo (Cristiano Ronaldo), Robinho (Robinho) and Park Ji-sung (Ji-sung Park), will be summer was wearing a football in the history of the most environmentally friendly and have the most advanced technology of the jersey arena in South Africa. Nike-sponsored all the national team (including Brazil, Portugal and the Netherlands) will be the first wearing entirely made of recycled polyester shirt, each shirt a maximum use of recycled plastic bottles 8. Nike is Lundun Ba Stacey Power Station (Battersea Power Station) at a global media event through the introduction of several new national team soccer player jersey.
Nike Brand President Charlie Denson said: “This summer, through participation in the World Cup in South Africa’s greatest player to provide the latest and most innovative products, Nike for football athletes an advantage. According to today’s announcement, we are for the athletes equipped with the new design of clothing, these garments not only pleasing in appearance, superior performance, and the use of recycled materials, reducing the impact on the environment. ”
In order to produce the 2010 team apparel, Nike’s fabric suppliers from Japan and Taiwan dump collected waste plastic bottles, and then melted to produce a new yarn, yarn eventually be transformed into these new shirt fabric.
This process saves raw materials, and with creating a new polyester compared to up to 30% reduction in energy consumption. Through the use of recycled PET to produce its latest series of the national team jersey, Nike prevented nearly 13 million plastic bottles (a total of approximately 254,000 kg of polyester garbage) into the rubbish dump. These bottles enough to cover more than 29 football pitches. If the recovery of bottles used to make uniforms connected end to end, they will be able to more than 3,000 kilometers long, more than the entire coastline of South Africa much longer.
Team apparel in the series is to make Nike products are more sustainable for all the important step in the process.
In addition, all team clothing designs are considered the national culture and identity. Nike athletes understand the experience of national pride in the game, so each shirt designs embody the nine football team’s traditional and unique culture.